SW Web

On Tuesday, Southwest Airlines launched a three-day fare sale with tickets as low as $49 one way. On Wednesday, the high number of shoppers apparently overwhelmed the Southwest.com website.

Visitors got the message shown above, with this little note at the bottom: “SYSTEM ALERT: Low fares are popular! Our sale is causing high demand right now so you may experience difficulty on Southwest.com. We’re working to fix the issue so please try back again soon!”

Spokeswoman Brandy King said Southwest geared up for increased customer demand before launching the sale.

“The response from customers exceeded expectations, and our teams are quickly working to correct any impact to website functionality, ” she said.

“We apologize to customers for any inconvenience and have an intense focus on getting Southwest.com running at full speed as soon as possible, ” King said.

“If a customer is unable to manage their travel online, we encourage them check back soon or to call 1-800-I-FLY-SWA for assistance, ” she said.

She said that wait times for customers calling the phone number have varied, “but I’ve been told we’ve had averages from 30 minutes to just over an hour.”

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