Psychological Triggers

SEMANTIC PRIMING? definition

In this paper written word context is being discussed, as well as its effect on word recognition time. To say that an item or word is recognized it must be identified as familiar. It is the only definition of recognition of our interest in this article. It should be noted, however, that recognition is not the only concept of interest for the researchers in the field. All the information that become available once the word is recognized may be important (words’ meaning, is it a noun or a verb, singular or plural, how is it pronounced etc.). For the purposes of this paper, context is defined as “words that precede target word and affect its recognition time”. This phenomenon is also known as priming.
Priming as a research method is widely used in psychological and linguistics studies. We discuss on the concept of priming, what types of priming are identified in the literature and how they occur. Review of semantic, mediated, form-based and repetition type of priming is given, as well as what outcome they give in different types of tasks. Also, we give a short review of semantic priming models, and a description how semantic priming works. For this purpose, two of the most verified models have been described, and others were just briefly mentioned. Finally, most typical evidence from neuroimaging studies of semantic priming is offered.

Key words: priming, semantic priming, orthographic priming, context, word recognition, neighbourhood effect

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